View Full Version : Clients Try To Manipulate 'Unpredictable' Viral Buzz (AdWeek.com)



masterross
23rd March 2007, 02:30
AdWeek.com - When "Dove Evolution" was uploaded to YouTube last October by Ogilvy & Mather in Toronto, it took off like wildfire, drawing over 2.5 million views for Dove and several imitations. It was an instant viral hit that mixed creative firepower and Internet serendipity.

More... ([Only registered and activated users can see links]*[Only registered and activated users can see links])