View Full Version : Bluetooth Marketing - A proximity marketing strategy



dhogthag
2nd November 2008, 09:47
I don't know if this is the right thread to post.
But what do you think of using bluetooth in marketing?

Scenario:

A device that uses bluetooth technology will send coupons, freebies, and other multimedia contents to the users mobile phones. The user will have to turn on his/her bluetooth on their mobile phones. Then he/she will be prompted by the device to receive the multimedia content. He will then present the multimedia content to the participating stores or shops to avail the special offer. This way, they will have their sales increased without having to hire new people and decrease the cost in printing flyers and posters.

I hope to hear your comments. :)

BlueZone Bluetooth marketing will soon come it's way to SM Hypermarkets in SM Supermalls nationwide.

rajapn
16th November 2008, 13:33
You tried this solution:

BlueMarket Pro v2.3
[Only registered and activated users can see links]

Software looks much advanced then any other on the market!

looksvivek
18th September 2010, 09:17
I encountered something like this last time I visited my nearby cafe coffee day. I was sitting there with a friend and by mistake my bluetooth was left on. All of a sudden I started receiving ccd coupons and wallpapers for my phone. Frankly, I was pissed off by this because the transfer was initiated even before asking a confirmation from me on weather I want to receive a file or not. But I think if a transfer initiation request is first made then it could be a nice opportunity.

abbypanda
18th May 2011, 19:40
If you are a business owner and thinking of using bluetooth marketing read my blog before doing business with zero proximity marketing systems:

[Only registered and activated users can see links]

In addition to all that nonsense, here's what the owner had to say when my dissatisfaction escalated:

Before you use zero proximity marketing ([Only registered and activated users can see links]), send me an email. I was very dissatisfied with their services and their customer service is horrible. I had complained to my sales rep for over 30 days about the device not working properly, i repeatedly asked for refunds and many emails went unreturned. However when I filed a dispute with paypal they responded to that within the hour! The next day I get an email from Mr. Tait (the owner) accusing me of the following:
"We do not issue refunds. We have been forced to take this position because occasionally we come across people like yourself who use our equipment for an event or marketing activity and then want to return it soiled and damaged when finished and it unfairly costs us a lot of money."

As the owner of a company this is a pretty bold statement to accuse a customer struggling to even get the device to work of buying it with the intention of using it for an event then returning it damaged or soiled. In fact my device has been hardly used b/c it doesnt work and the sales reps are slow to get with me, and it doesnt have a scratch on it. I sent a number of my statistical records of usage to the rep, and with less than a 5% success rate, and hardly any detections, It is pretty clear I didnt use it for an event.

the people at zero proximity/ consumer stream have a lot to learn about how to treat customers. Beware that your calls/ emails may not be returned promptly and when it escalates the owner will make false accusations against you.