The NeoReader is a universal barcode scanning application that transforms your mobile phone into a barcode scanner and allows you to access mobile web content by scanning codes from print ads, publication, packaging, billboards, retail display, broadcast media, or any other medium. Universal means that the NeoReader scans all the standard code types (Data Matrix, QR codes, Aztec Codes, EAN, UPC, and Code 128), so NeoReader is the only scanning software you’ll need.
Install the NeoReader barcode scanning software and you're one easy click away from information you want - everywhere you go. It's so easy to use - launch the NeoReader, click on the barcode with your camera and ZIP...the content is delivered to your phone. No typing URLs into your browser, no painful search engines, no cumbersome menu's to navigate.
The user simply launches the NeoReader application on their mobile phone, scans the 2D barcode that appears in magazines, newspapers, billboards, product packages, business card, or any variety of medium, and is directly linked to the multimedia capability of the mobile Web.
Universal Product Codes (UPC), better known as barcodes and found on most consumer products, can not be scanned by all mobile phones because the phone’s camera does not focus well enough to allow these types of barcodes to be scanned. To scan UPC codes, we recommend you use mobile phones with auto-focus.
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